Communications planning
Every good media plan has it's foundation in Communications Planning. After all you can't choose the right channels and create great content if you don't understand who you are creating for and where they spend their time. Demographics are obviously important, as different generations consumer media differently. Spend the time to dig deeper and you will unearth insights that will reveal game changing insights for your brand or service.
Integrated Media
The separation of traditional and digital media that happens at many agencies is a big mistake. An effective plan requires all the pieces to work together like a symphony. The Media Project takes an agnostic approach to media planning, customizing campaigns to fit the goals and targets of our clients.
Digital marketing
Our team of savvy digital veterans were pioneers in digital marketing, and can often diagnose "shiny object syndrome" from real applications that drive performance. If you are serious about digital marketing, and committed to setting up the right KPI's and tools to measure campaign performance, we are the right agency for you.
CAPABILITIES:
SEM
PAID SOCIAL
SPONSORED CONTENT
PAID INFLUENCER CAMPAIGNS
PROGRAMMATIC
CONNECTED TV
TRADITIONAL MEDIA
Traditional media is dead right? Not so fast. There is no question people's attention have turned to digital medium, but integrating traditional media into campaigns can have a significant impact on campaign performance.
Targeting an older affluent demo? Selling to a niche market? Need to get exposure in a B2B vertical? Print is a great option to compliment a digital plan.
Launching a big brand or retail location? Nothing beats out-of-home for targeted high impact exposure.
Cord cutting is real but did you know linear TV still dominates video viewing, even amongst Millennials? To build reach quickly on a national or local level a layered approach with linear, streaming, and online video is the most optimal mix.
Terrestrial Radio is still a cost efficient to build quick reach in a market and to drives sales promotion.
ANALYTICS
The days of set it and forget it are over. Establishing KPI's, tracking performance in real time, and leveraging insights to optimize performance during campaigns is part of all of our campaigns. We work with our clients pre-campaign to make sure the right tech stack is being leveraged, and that tracking mechanisms are set up that align with client goals.